Monday, november 25, 2013

How to protect your web identity

How to refine your web identity by choosing your domain names wisely ?

  • Research and choice of your domain names are part of an equally important approach as choosing a business name and aim to foster a thoughtful and informed web presence. The shorter your domain names will be, the easier they will be for your customers and visitors to remember.

    Registration of domain names are on a "first-come, first-served" basis. So when verifying the availabilty of domain names with a registrar, you should proceed quickly with the registration of the ones you like. Do not overlook the various extensions available (,, or others). In the long run, it could save you a lot of trouble.

    Marketing strategies based on domain names registration also evolved and a growing number of website owners are now looking for domain names consisting of keywords directly related to their industry. For example, a florist could try to get the names and its french equivalent, if available, those names would obviously contribute to the notoriety of their website.

    You?re a farsighted person and have already registered several versions of your domain names, thus preventing your competition from creating any confusion on your web identity, well, congratulations!

    Now that you?ve acquired them, it would be a shame not to use them. You should contact your hosting provider to find out which options they offer to redirect these domain names to your website. If they don?t offer any, you may contact your registrar, they might be able to help.

    Recently, several registries have started offering the possibility to register french accented domain names, so, if your domain name has a french accented equivalent, you may want to think about it, especially if your field of activity is highly competitive.

Maintain your web identity by keeping your domain names contact information up to date.

  • You have given all the necessary importance to the selection of your domain names during the registration and don't want to loose them, then make a habit of periodically verifying the information contained in the database of the relevant registry (.ca .com, .net, etc). We can?t emphasize enough the importance of maintaining the information related to your domain names up to date.

    The idea is the same as when you?re moving. If you don?t notify the post office, it is unlikely that your postman will find your new street address. The same goes for your domain names, If you change your contact information (email address, phone number, etc), make sure to notify your registrar.

    Each year, hundreds of domain names expire and change ownership, because the person responsible did not keep the contact information up to date. These notices are sent to the administrative and/or billing contact email address. If this information isn?t updated, chances are slim you?ll be able to renew the domain names in time and prevent any interruptions in your related services (email and website hosting).

    Also, you run the chance of having scalpers jump on the occasion to register those domain names and try to sell them back to you at an unreasonable price. Nobody wants that, except for scalpers! In the event you do not have the choice to deal with one of them, make sure you get assistance from a trusted registrar, or at the very least, find a neutral intermediary who will make sure the transaction is completed without any problems, like an escrow service.

Your web identity deserves your attention, do not overlook any aspect that could cause prejudice to your business or yourself.

Stay alert, it could save you a lot of trouble.

Monday September 16, 2013

On the way to a healthy management of your available web space

POP3 email account

  • Make sure you always have enough disk space on the web hosting server. This will save you many troubles, especially if your emails share this space.

    A good way to prevent your POP3 email accounts from unnecessarily using disk space is to avoid keeping copies of messages on the server since your mail software already keeps a local copy.

    However, if you need to keep a copy of your messages on the server, adjust your email software settings in order to keep only the last 14 days. This will avoid monopolizing any web space at your disposal. Ideally, when your website and email accounts share the hosting disk space, you should at least have a third of the space unused to prevent email reception problems.

    When one of your email accounts is no longer valid for any reason, make it a habit to delete it, especially if it?s a catch-all account. You may also redirect it to another active email address. This will ensure that it does not fill up your free space unnecessarily.

IMAP email account

  • If your email accounts are under the IMAP protocol, know that a copy of every email you send is stored in the "Sent Items" folder, so it is important to clean this folder regularly in order to free some used space. Don't forget to also empty the "Trash" and the "Spam" folders, you will be surprised what these two may contain.

    The IMAP protocol is increasingly used because of its conveniency with mobile devices (mobile phone, tablet, etc.), It is therefore essential to manage its use adequately. For example, if your IMAP account uses over 2GB of disk space, it is necessary to make sure that the server on which you are hosted uses  the "Maildir" format, because the "Mbox" format is inappropriate for large mailboxes and could cause problems.

Your web content

  • Content management systems (CMS) like WordPress or Joomla are very popular, but poorly used, they can be greedy and use considerably more disk space than you?d think.

    Put your content management system (CMS) on a diet by resizing your pictures and images before you add them to your website. You will be delighted by the disk space you?ll save.

    As they say, "What lies around gets dusty", so do the same with your unused files (images, videos, PDF), because in addition to using the disk space you need, they often pose a threat to the integrity of your web content.

    You like to include multimedia files to your website, then why not place your audio, video or pictures on specialized sites, such as YouTube or Flickr. This way, the weight of these files, as well as the bandwidth consumption will not count in your web hosting service and you will also take advantage of these websites popularity.

    If you use your web hosting account to exchange files with your customers or suppliers through an FTP access, make sure to clean those files regularly and do not use your web space to backup data that could be placed on sites offering this kind of service, often for free.

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