As we say around here...
On parle pas à travers notre chapeau!*
* Translation: At, we really know what we are talking about!


What is a domain name?

A domain name is the unique address that allows a website to be found on the Internet. It consists of a name chosen by the website owner, such as "DomainePlus", and a domain extension, such as ".com". This combination creates a complete address, such as, which allows users to easily access the website.

Domain names are also used for e-mail addresses, which are associated with a specific domain name. For example, a business e-mail address can be

Domain names are important for several reasons. They make it easier to find a website on the Internet by providing an address that is easy to remember. In addition, domain names can help create an online identity for a company or project by choosing a domain name that reflects the content of the website.

Finally, domain names are a key element for the natural referencing of a website in search engines. By choosing a domain name that is relevant to the content of the site, it will be easier for search engines to understand what the site is about and display it in search results.

How does a domain name work?

Domain names are used to uniquely identify a resource on the Internet, whether it is a website, an email server or other types of online resources. When a user enters a domain name in a web browser or other program, a request is sent to a DNS server to resolve the domain name to an IP address.

The DNS server is a hierarchical domain name system that contains information about domain names and their corresponding IP addresses. If the DNS server does not have the information about the requested domain name, it sends a resolution request to another higher-level DNS server. This process continues until a DNS server is found that has the domain name information.

Once the DNS server has resolved the domain name into an IP address, it sends this information to the user or program that made the request. This IP address can then be used to establish a connection to the corresponding online resource, whether it is a website, mail server or other.

Domain names are managed by the Internet Corporation for Assigned Names and Numbers (ICANN), which is responsible for the allocation and management of domain names worldwide. Domain names can be purchased from domain name registrars such as, which are companies that specialize in the management and sale of domain names.

What are the most important domain name extensions for a Canadian SMB?

For a Canadian SMB, the most important domain name extensions to own to ensure identity protection and increased visibility will depend mainly on the company's activity and its online marketing strategy.

However, here are some important domain name extensions for a Canadian business:

.ca: If your business is based in Canada, it is recommended to have a .ca domain name to establish a local online presence and improve Canadian consumers' trust in your business.

.com: The most commonly used generic top-level domain (gTLD). If your business is considering international expansion, owning a .com domain name can help establish a global online presence.

.net: Often used by technology companies, including Internet service providers and network companies. If your business is in the technology sector, a .net domain name may be appropriate.

.org: Typically used by non-profit organizations and associations. If your company is a non-profit organization or has a strong social responsibility component, a .org domain name may be appropriate.

.co: While not a Canadian domain extension, it is increasingly used as an alternative to .com for businesses looking to differentiate themselves online.

It is important to note that owning multiple domain names can help protect your identity and improve your visibility. However, it can also be expensive. Therefore, it is important to weigh the benefits and costs of each domain extension before making a purchasing decision.

Why is it important to register your domain name quickly?

It is important to reserve your domain name without delay for several reasons:

Protect your brand: By reserving a domain name, you protect your brand online. If someone else registers your domain name, it can lead to confusion among your customers and negatively affect your reputation.

Avoid additional costs: The longer you wait to reserve your domain name, the more likely it is to be taken. If this happens, you may have to pay a higher price to get the domain name you want. Also, if you wait too long, the domain name you want could become very popular and cost thousands of dollars.

Improve your online visibility: If you reserve your domain name early, you can start building your online presence right away. This means that your website will be indexed earlier by search engines, which can improve your online visibility.

Make it easy to communicate: If you have a domain name that is easy to remember, your customers will find it easier to communicate with you and recommend you to others. An easy-to-remember domain name can also help build credibility for your business online.

In summary, reserving your domain name without delay is important to protect your brand, avoid additional costs, improve your online visibility and facilitate communication. It is therefore recommended that you reserve your domain name as soon as possible to ensure that you get the domain name you want.

What happens if I don't renew my domain name?

If you do not renew your domain name, it can lead to several consequences, including

Loss of ownership: If you do not renew your domain name, you may lose ownership of it. In this case, your domain name will be available for registration by someone else.

Suspension of your website: If you use your domain name for your website, your website may be suspended if you do not renew your domain name. This means that your website will no longer be accessible to visitors.

Interruption of email addresses: If you use your domain name for your business email addresses, they will stop working if you do not renew your domain name. You will no longer be able to send or receive emails with these addresses, which may cause communication problems with your clients and business partners.

Loss of online visibility and identity: If you use your domain name for your business, not renewing it can lead to a loss of online visibility and identity. Your website will no longer be accessible, your business email addresses will no longer work, and you may lose your online presence, which can hurt your business.

Additional fees: If you don't renew your domain name on time, you may be subject to additional fees to get it back. Also, if someone else registers your domain name after its expiration date, they may require a large payment to give it to you.

In short, not renewing your domain name can have significant consequences for your business, including loss of ownership, suspension of your website, interruption of email addresses, loss of online visibility and identity, and additional fees. Therefore, it is crucial to renew your domain name in time to avoid any service interruption and protect your online business.

Why choose a trusted registrar?

Choosing a trusted domain registrar is important for several reasons:

Reliability: Trusted domain registrars have an established reputation and are known for their reliability. They have security systems in place to protect your domain data and ensure that your website is always accessible.

Customer Service: A trusted domain registrar offers quality customer service. If you run into problems or have questions about your domain, you can count on their assistance to resolve your issues quickly and efficiently.

Data Protection: Trusted domain registrars offer robust domain data protection. They ensure that your domain data is secure and not disclosed to third parties.

Domain management options: Trusted domain registrars offer user-friendly and easy-to-use domain management options. You can easily manage and renew your domain, change DNS records, and transfer your domain to another registrar if necessary.

Regulatory Compliance: Trusted domain registrars comply with data security and privacy standards and regulations. This ensures that your data is handled in accordance with applicable laws.

By choosing a trusted domain registrar, you can rest assured that your website is in good hands, your data is protected and you get quality customer support.

At, we are a small team of dedicated professionals who are committed to providing personalized and reliable service to our customers. We are here to answer all your questions and concerns regarding your domain name, and we are committed to providing quality service. We are proud to have been established for 25 years, and our goal is to provide you with the best domain management experience with confidence.

Entrust your domain name to for personalized and reliable service.


Whether your website is static, built with a content management system (CMS) such as WordPress or transactional, our web hosting plans are specially designed for small and medium-sized businesses!


More disk space, more resources, better performance... Everything you need to support a larger number of unique visitors. These hosting plans are worthy of big corporations!


With its new, completely redesigned and more flexible RESELLER plans, as well as its unmatched customer service... is a partner of choice when it comes to your reselling needs!

What they have to say about us

Contact our
Or by email by clicking here
25 years in business
reward miles